Win / Ratio
Excellence in proposals through people, process, and technology

People

WIN / RATIO brings together experts to deliver excellence in proposal writing, editing, graphic design, and management.

Process

Our process articulates your solution, tightly manages activities and focuses on winning.

Technology

We deploy software to improve collaboration and increase efficiency during the writing and review processes.

Services

Turn-Key Proposal Services

We’ll lead and staff a proposal of any size, working collaboratively with your business development and technical leaders. We assess the job and recommend which combination of services will create the most value: management, writing, editing, graphics, and production.

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À la Carte Proposal Services

Even on well-staffed proposal teams, sections and tasks fall through the cracks. We can jump in to rewrite a section; workshop the executive summary; create logos, icons, and graphics; or provide an end-to-end edit with fresh eyes.

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Proposal Coaching

In half a day, we’ll teach your technical and business development specialists to write effective proposal content.

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Content Libraries

Reusable content libraries are key to increasing a sales or proposal team’s efficiency and winning more business, faster. We build an intranet and support you in populating libraries for projects, resumés, forms, logos, photographs, company profiles, and methodologies.

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Benefits of using Win / Ratio

We Create Beautiful Proposals

We meet the design, writing, and publishing standards of your most discriminating prospect. Our goal is a happy evaluation team, cover to cover.

We Focus on Winning

We work with your technical and business development teams to identify, vet, and articulate what differentiates your bid from the competition.

We Use a Shared Services Model

Whatever level of service you choose, we can supplement it with a few hours of a specialist’s work - to create graphics, design a cover, or perform a final copy edit.

We Ramp Up; We Scale Down

We’re experts in planning the rhythms and cycles of a proposal. During the final, intense cycles we’ll add personnel so every section sparkles.

We Strive to Leave You Better

We’ll create what you need for the proposal, then package the content as proposal assets you can use on future bids.

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